Whoever Tells the Best Story Wins: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact说得好做得好 pdf epub azw3 2024 下载

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.

This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to:

* gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisions and actions.

Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.

Acknowledgments

Introduction

PART ONE Thinking in story

1.Story Thinking:What Does That Even Mean?

2.What Is Story?

3.Training Your Brain

4.Telling Stories That Win

PART TWO Finding Stories to Tell

5.Who-I-Am Stories

6.Why-I-Am-Here Srories

7.Teaching Stories

8.Vision Stories

9.Value-in-Action Stories

10.I-Know-What-You-Are-Thinking Stories

PART THREE Perfecting the Craft

11.Experience Is Sensory

12.The Gift of brevity

13.Brand,Organizational,and Political Stories

14.Point of View

15.Story Listening

Call to Action

Bibliograpby

Index

About the Author

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作者介绍:ANNETTE SIMMONS，ANNETTE SIMMONS is president of Group process consulting,whose clients include NASA,the IRS,and Microsoft.the IRS,and Microsoft.She has been featured on CNBC`S Power lunch and NPR`s Market watch,and has been quoted in Fortune,The Washington post,and other publications .she is the authou of several books,including the story factor,she lives in Greensboro ,North Carolina.

书籍介绍

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.

　　This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to:

　　* gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisions and actions.

　　Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.

• 作者： Zhang 发布时间：2016-10-01 12:16:39

  【4h】Good stories influence people by giving them experience they initially do not have. As much we label ourselves as rational thinkers, decisions are always subjective.

• 作者： 正直的表贩子 发布时间：2016-06-24 16:31:36

  好书

• 作者： Claw 发布时间：2019-06-02 20:18:42

  老书，毕竟当时还图样

• 作者： 夏休 发布时间：2013-12-23 09:20:18

  管理心理学，真是心理学之耻。

• 作者： huang_w 发布时间：2012-12-22 22:00:30

  专题研讨会议的资料集，关于监管部分现在看有些过时了，有些当时的目标还真的有实质性的进展，比如资金运用；RBC还是遥遥无期。

  对三星生命的介绍有价值，其他渠道不太看得到；风险管理部分的大部不懂，可能大会还是务虚为主

• 作者： 栞 发布时间：2014-09-05 19:42:20

  这本书如果全是王老师注的，就给五星了。道经的部分注得不够好，准确地说，是有点差，德经的部分注得非常地精到。

• Sorry, it is always personal.

  作者：Zhang 发布时间：2016-10-01 12:18:21

  Good stories influence people by giving them experience they initially do not have. As much we label ourselves as objective thinkers, decisions are always subjective. For rational thinkers with rigorous academic training, learning how to tell good stories is a process of un-educating themselves. Good stories is subjective, personal,authentic and about fundamental issues such as who am I, why I am here,teaching, vision, value in action, and I know what you are thinking. Good story tellers find stories in experience, movies and from others, balance sensory with brevity, think in others' shoes and show up to listen.

• 混的痕迹太明显，没诚意

  作者：雷震龙 发布时间：2016-08-19 11:20:21

  这本书混的痕迹太明显了，有人说画风漂亮，有人说造型华丽，但我个人觉得，都对。只是黄嘉伟线条太抖了。。。。而且每个人都是尖鼻子？敢问您是在致敬赌博默示录？很多英雄没有生平，要没有就最好都没有，有的人有有的人没有，感觉明显是在凑页数。。。封面更是太水了，随便把人物P在一起就完了？？？都没有专门绘制一个单独的封面，您又不是正子公也。。。你当水浒绘卷呢、、、、

  肯定有人吐槽我，不喜欢别买啊！正是因为喜欢，才买，才吐槽，正是因为喜欢，才想你更完美一些。期待黄嘉伟老师能拿出新月湖或者ZAYA那样的漫画作品。